I was invited to collaborate with friends at Tendril to work on the product sequence for this spot.
My task was developing a look and feel for the devices and the corresponding Avatars that reflect the sleek design and ultimate power of each Lenovo product. In the end, the decision was to keep the avatars pretty minimal, but I enjoyed so much working on these characters!
Agency: Tendril
Role: Styleframes design, animation, rendering, lightning, shading.
